For ten years, Laurel poured drinks and listened to stories from behind the bar, but her journey began in retail, where she spent eight formative years at Old Navy. She started as a cashier, learning the rhythms of the business, and eventually worked her way up to merchandising, stock logistics, even helping open a new store in Huntersville. Along the way, someone saw her potential—her assistant manager, Brittany, told her she had a gift, a natural talent for turning chaos into something beautiful. That recognition lit a fire in her, pushing her to move on to Kirkland’s, where she found herself mastering the art of furniture design, e-commerce, and staging spaces that felt like home.
When we first signed the lease at 23 E A St, the excitement was palpable—this was the start of something new, a dream taking shape. But that joy quickly crumbled. The safety inspection was a disaster: fail after fail. The county inspector couldn’t believe the unapproved work that had been done. What was meant to be a fresh start turned into a waking nightmare. Mechanical engineers had to be brought in, while the county demanded custom-ordered ductwork that wouldn’t be available for six months. Design after design was rejected, leaving us trapped in an endless loop of inspections, approvals, and denials. Every step forward felt like climbing a mountain with no peak in sight.
Nearly a full year had gone by, and still, we couldn’t open. Rent was looming, and though we fought for concessions, we were drowning in zoning demands. Quotes for HVAC work ranged from $7,000 to $25,000, and as the contractors went silent, hope began to slip through our fingers. We balanced bartending shifts just to survive, pleading with the city and the landlords for a solution. The dream of opening Emporium 23 on 2-23-23 was fading, and by August, nearly eight months later, we were forced to face the truth. In a final meeting with the landlord, we made the heartbreaking decision not to renew the lease. What began with so much promise ended as a battle for survival—caught in a storm of red tape, broken promises, and a dream deferred.
Nearly a full year had gone by, and still, we couldn’t open. Rent was looming, and though we fought for concessions, we were drowning in zoning demands. Quotes for HVAC work ranged from $7,000 to $25,000, and as the contractors went silent, hope began to slip through our fingers. We balanced bartending shifts just to survive, pleading with the city and the landlords for a solution. The dream of opening Emporium 23 on 2-23-23 was fading, and by August, nearly eight months later, we were forced to face the truth. In a final meeting with the landlord, we made the heartbreaking decision not to renew the lease. What began with so much promise ended as a battle for survival—caught in a storm of red tape, broken promises, and a dream deferred.
Just when it seemed like the dream might be slipping away, fortune smiled and turned things around. A new opportunity emerged—a fresh location at 111 N College Ave, Newton, NC. In a matter of weeks, we were able to transform this new space into the perfect boutique with a vibrant market feel. With renewed passion, we poured our love, time, and care into crafting a haven that reflects our vision.
Today, our boutique stands as a testament to resilience and creativity. We offer a meticulously curated collection of unique, handcrafted clothing and accessories, each piece chosen for its individuality and craftsmanship. From free-spirited dresses and tops to artisan-made jewelry, every item reflects a commitment to sustainability and high-quality design. Embracing unique style has never been easier, as we proudly support local artisans and bring the essence of chic to life.
Today, our boutique stands as a testament to resilience and creativity. We offer a meticulously curated collection of unique, handcrafted clothing and accessories, each piece chosen for its individuality and craftsmanship. From free-spirited dresses and tops to artisan-made jewelry, every item reflects a commitment to sustainability and high-quality design. Embracing unique style has never been easier, as we proudly support local artisans and bring the essence of chic to life.
Emporium23 is always looking to the future, focused on community growth and strengthening partnerships with our hand-curated vendors. As we evolve, sustainability and individuality remain central to our vision. By deepening collaborations with local artisans, we aim to showcase their unique creations and nurture a thriving creative economy in Newton, NC. Our dedication to high-quality, eco-friendly pieces will continue inspiring customers to embrace their free spirited style with confidence and authenticity.
This is Us
Laurel
Owner
Abby
Customer Experience
Tobias
Sales Associate
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